Pre-enrolment 2024/2025
GENERAL INFORMATION
  • Name of course :
    CUSTOMER EXPERIENCE, RETAIL AND E-COMMERCE MANAGEMENT
  • Qualification awarded:
    Master (Degree Universitat Barcelona)
  • Number of credits:
    60,00
  • Centre responsible :
    Faculty of Economics and Business
  • Length of course (in academic years):
    1
  • Mode of delivery (face-to-face/ blended/ distance):
    Face-to-face
MANAGEMENT:

  • Arroyo Cañada, Francisco Javier

  • Girotto , Michele

RECOMMENDED APPLICANT PROFILES AND ADMISSION REQUIREMENTS:

- Degree and diploma holders.
- Holders of pre-EHEA degrees.
- Individuals without a university qualification who can provide evidence of at least three years of professional experience.

ADMISSION FOR APPLICANTS NOT HOLDING A DEGREE QUALIFICATION:

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

LEARNING OBJECTIVES:

- To understand and be able to provide effective management in the areas of e-commerce, retail and the customer experience, three fundamental aspects for business success.
- To master each of the links in the value chain that influence decision-making in relation to e-commerce and retail sales and purchasing.
- To master techniques for understanding consumers and the purchase/consumption process.
- To learn how to write a strategic plan with the three areas of interest in mind: e-commerce, retail sales and purchasing and the customer experience.
- To develop a customer roadmap to understand the archetype of the ideal customer.
- To study in detail how to manage a point of sale.
- To be able to devise marketing strategies for distribution channels and for the sales team.
- To gain an understanding of neuromarketing.

FURTHER INFORMATION OF INTEREST
  • Enrolment fee:
    • 6.450,00 €
    • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee
  • In-company placement(s):
    Yes (consult conditions with the course directors)
  • Date on which pre-enrolment begins:
    1/15/2024
  • Date on which pre-enrolment ends:
    10/11/2024
  • Classes begin:
    10/14/2024
FACULTY OR SCHOOL WHERE THE COURSE IS TAUGHT
FOR FURTHER ENQUIRIES