• Name of course :

  MANAGEMENT OF DIGITAL BUSINESS (E-BUSINESS & E-COMMERCE)

• Qualification awarded:

  Master (Degree Universitat Barcelona)

• Number of credits:

  60,00

• Centre responsible :

  Faculty of Economics and Business

• Length of course (in academic years):

  1

• Mode of delivery (face-to-face/ blended/ distance):

  Blended

• CRESPI VALLBONA, MONTSE

• DE FRANCISCO Cotorruelo, VICTOR

- University graduates in any subject area. Places are reserved for students with advanced vocational qualifications.
- Professionals who want to adapt a traditional company to a digital format and the world of the internet or who want to know how to incorporate artificial intelligence (AI) tools applied to internationalisation.
Professionals who want to work in digitization, digital marketing, e-business and cross-border e-commerce.
- Professionals who wish to evaluate the feasibility of internet projects.

The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.

- To acquire the skills to digitize and manage internet companies.
- To learn the business models generated by the Internet.
- To learn to implement a company Internet plan.
- To learn the business models generated by the internet.
- Seek ways to incorporate artificial intelligence (AI) tools in internationalisation endeavours.
-To be able to apply digital marketing and e-commerce action plans.
- To be able to provide advice on the viability of internet projects.
- To learn to manage a business online.
-To be able to manage e-commerce and logistics businesses.

• Enrolment fee:

  • 3.930,00 €

  • An increase of 10% is applied to the price, up to a maximum of € 70, as administration fee

• In-company placement(s):

  Yes (consult conditions with the course directors)

• Date on which pre-enrolment begins:

  3/5/2024

• Date on which pre-enrolment ends:

  10/16/2024

• Classes begin:

  10/17/2024

• Name of individual or institution:

  Facultat d'Economia i Empresa

• Address:

  Av. Diagonal, 690
  08034 BARCELONA
  ESP

• Email address:

  mcrespi@ub.edu

• Webpage:

  http://www.ub.edu/e-business

• Telephone:

  665638185

• Observations:

  Face-to-face classes on Thursday or Friday, from 6 to 9 p.m., plus optional seminars through the UB Virtual Campus.

• Name of individual or institution:

  Dra Montse Crespi-Vallbona

• Address:

  Facultat d'Economia i Empresa Dept d'Empresa
  08034 BCN
  ESP

• Email address:

  mcrespi@ub.edu

• Webpage:

  http://www.ub.edu/e-business

• Telephone:

  665638185

• Observations:

  Further information: mcrespi2@ub.edu.