Solé Moro, Maria Lluisa
Vizuete Luciano, Emilio
- Degree holders interested in broadening and improving their knowledge of sales management and marketing for the sake of their career. Applicants without a degree must prove at least a three years' experience.
Candidates without a university degree obtain a university extension diploma.
The course is also open to students with no prior university education, who will acquire the same knowledge and skills and receive a specific qualification for their learner group. Information on the access requirements and other conditions can be obtained from the course directors.
- Know the marketing and trade actions required to meet the needs of customers and consumers.
- To be capable of handling challenges posed by a constantly changing market.
- To exchange knowledge with sales professionals from other sectors (mass consumption, services, industry).
- To be familiar with the tools available for creating a Business Action Plan and a Marketing Plan.